The iPhone and MacBook changed Apple’s everything.
For itself, Apple is doing fairly well. With a fleet of high-end products under its belt, the best marketing money can buy, some of the top minds in the business working for it, and a degree of brand awareness that now verges on embedded genetic memory, the Cupertino Corporation is worth $2.5 trillion. It could be better, though. Thanks in part to the recently revealed “scary fast” M3 MacBook Pro and iMacs, as well as the holiday sales of the…